Essence-Based Innovation Training
Think Deeply, Broadly and Correctly
Top companies are implementing / Top universities are researching
Toyota, Honda, Panasonic, etc.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド17-2-1024x709.jpg)
The University of Tokyo
* Hitotsubashi University
* Kanazawa University, etc.
Essence and Innovation
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Let’s look at the relationship between essence and innovation.
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Do you understand “what essence is?”
It’s the objective essence.
Not the subjective one.
* To make your visit meaningful, Please get the answer (here) at least.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド4-1024x709.jpg)
The value that is considered by the world which cannot approach essence of value is nothing but the “something like value.”
Product value, work, worker, etc. are also “something like xxx.”
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド5-1024x709.jpg)
The value that is considered by a person who can approach essence of value thinks is “value itself.”
Product value, work, worker, etc. are also “xxx itself.”
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド6-1024x709.jpg)
Common sense is just a recognition that many people have in common.
Most of them are not based on essence (based on “something like xxx”).
The world isn’t aware of that.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド7-1024x709.jpg)
Since essence is “universally correct,” it will generate innovations even if it is common sense breaking.
As with the newly discovered laws of nature.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド8-1024x709.jpg)
Since essence is in everything, it will generate innovation in both tangible and intangible things.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド9-1024x709.jpg)
The number of cranes that can generate innovation is decreasing…
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド10-1024x709.jpg)
Essence is what gives rise to universally accepted ideas.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド11-1024x709.jpg)
Product value is created by the customer’s memory.
Therefore, even if the product disappears, it can be reproduced if the memory remains.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド12-1024x709.jpg)
Perhaps GAFA’s root is in a Japanese company.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド13-1024x709.jpg)
Again, the world does not understand “what essence is.”
Neither Sony once nor GAFA now would be an exception.
They were/are only “instinctively” approaching essence.
If you approach essence “logically”, you can exceed them.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド14-1024x709.jpg)
Sony’s aibo model can continue to inspire customers’ memories.
Sony can charge more than \ 1 million per customer (about \ 0.2 million for aibo alone).
Related products will also sell well.
< Overview > Essential-Based Innovation Training
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド15-1-1024x709.jpg)
Let’s take a look at the outline of the training.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド16-1024x709.jpg)
The training will repeat group discussions on philosophical and epistemological themes with a highly logical approach.
Scrap & Build will occur in the brain.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド17-2-1024x709.jpg)
Initially it was mainly in the manufacturing industry, but now it has spread to all industries.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド18-1024x709.jpg)
It continues to receive an unusually high evaluation.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド19-1024x709.jpg)
There are many voices saying that “smoke comes out of the head” in the training.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド20-1024x709.jpg)
We recommend that you make the training in-house when you have completed the course to some extent.
* No royalties required.
You can get the whole organization closer to essence without increasing training costs .
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド21-1024x709.jpg)
It is a training that focuses on “thinking” at the highest level in the world.
Online is no less effective than face-to-face.
![](https://www.derukui.company/wp-content/uploads/2022/09/スライド22-1024x709.jpg)
The instructor is a true “essence nerd”.
* A member of Philosophy of Science Society, Japan.
![](https://www.derukui.company/wp-content/uploads/2022/07/スライド23-1024x709.jpg)
It is also researched from the University of Tokyo.
* Hitotsubashi University, Kanazawa University, etc. also